Here’s how we’re marketing our properties to ensure our clients stand the best chance of success when selling their property under these new, unique conditions.
We showcase what’s to love
At Realmark we call ‘advertising’ ‘showcasing what’s to love’. Too often, good property is undersold by uninspiring photography, lacklustre wording or videos that are more about the agent than the property. We suggest that emotively communicating ‘what’s to love’ about your property will simply engage more buyers. We work that little bit harder to capture ‘the perfect shot’ and focus that little bit more on creating ad copy that buyers actually want to read. Our job is to help your property break free from the wallpaper of competing advertising across a range of online marketing mediums.
Our homes are open 24/7
We live in a world where virtual reality is reality. So, why not use it to sell your property? Through 3D Virtual Tour technologies, buyers will be touring your property from the comfort of their couch. Apart from being able to take themselves on an interactive virtual tour whenever and wherever they please, they’re able to view the floorplan layout through a ‘dollhouse’ view of your property, as well as determine whether their furniture is suitable for the space with state of the art, interactive measuring tools. Prospective buyers will have more access to your property than ever before.
We bring your property to life through video
Through video, we’re able to showcase your property’s best features in a more impactful way than if we were to use still images alone. Our professional videographers capture the hidden value of your property; the emotional triggers that cannot always be felt by scrolling through a photo reel. Of course, a professionally produced video is no good if it’s not being seen by prospective buyers. As video is proven to produce strong social media engagement, we will maximise our social media advertising efforts.
Let buyers imagine your property’s potential
Vacant or dully presented properties can lack that ‘wow’ factor online. Unless buyers really use their imagination, it can be hard to picture the property’s potential and therefore, your property might be immediately disqualified from some buyers’ shortlists. We’ve partnered with some of the best staging and stying companies in the biz, so that when your property comes to market, buyers will stop scrolling in their tracks because of its presentation.
Engage the most buyers
We’re increasing our online advertising efforts at this time and advocate a marketing campaign that showcases your property across thousands of websites, social media, popular search portals and to our own exclusive database. This enables us to capture as many local and out of area buyers as possible who are qualified and ready to go.
If you’re looking to come to market and are seeking a marketing and selling strategy that gives you the best chance of success, get in touch.